Toto Wolff Preparing to Sell Shareholding Pricing Mercedes F1 at £4.6bn

Toto Wolff with Mercedes F1 team
Toto Wolff has led Mercedes to historic success in F1

Mercedes team principal Toto Wolff is in advanced talks to sell part of his shareholding in the Mercedes Formula 1 team.

The deal values the Mercedes team at £4.6 billion – an unprecedented figure for an F1 team – following McLaren were valued at £3.5bn in an adjustment to corporate structure in September.

Wolff, who holds one-third of Mercedes F1, would sell a shareholding approximately five percent.

Wolff, aged 53 will remain as team boss and CEO if the sale goes through.

Ownership Breakdown

The other shareholders in the team are Mercedes and industrial group Ineos, who both hold a third of the company.

A Mercedes spokesperson said: "We will be making no comment on this. The governance of Mercedes F1 will remain unchanged, and all three partners are dedicated to continued achievements of the brand in Formula One."

Valuation Increase

This arrangement would represent a substantial rise in value of the Mercedes team since Ineos Group acquired its share for £208m in 2022.

This surge reflects the expansion in market values of Formula 1 outfits recently as a consequence of the growing popularity of the sport globally.

This trend was evident with the success of the Formula 1 film featuring Hollywood star Brad Pitt, which was released in summer 2023 and has grossed over $630m (£458 million) at cinemas worldwide.

The film represents the actor's top-grossing film and the most successful sports film to date.

Current Standings

The Mercedes team are runner-up in the team standings, trailing McLaren Racing, with three races remaining in the current championship.

Mercedes' primary racer George Russell has secured victory in two of the 21 races this year and is fourth in the drivers' championship behind McLaren's Lando Norris and Oscar Piastri, and Red Bull's Max Verstappen.

Mercedes won a unprecedented eight consecutive team titles and seven driver championships, six won by Lewis Hamilton and one for Nico Rosberg, between 2014 and 2021.

Shannon Jones
Shannon Jones

Elara is a passionate writer and philosopher with a background in European literature, known for her thought-provoking essays on contemporary issues.