Users will soon have a updated setting that allows them to reduce the volume of AI-created content appearing in their timelines. This move comes as the service revealed that it now features over 1 bn AI videos.
Pilot Phase and Launch
The new functionality is being tested over the coming weeks before a full-scale release. This development comes amid a surge in AI-generated material, fueled by recent video-generation tools.
The Broader AI Trend
Studies have shown that nearly a tenth of the most rapidly expanding content creators on a competing service primarily display AI-generated videos. A significant portion of this content is considered mass-produced AI material, a term for inferior, mass-produced content that is typically nonsensical or bizarre.
“We know from our community that many people appreciate content made with AI tools, ranging from digital art to science explainers, and we intend to give people the power to see more or less of that, depending on their own likes,” commented a spokesperson.
Volume and Proportions
TikTok disclosed that there are now 1.3 billion videos on its app identified as artificially created. In total, in excess of 100 million videos are added to the app every day, making AI-generated material a minor percentage of its complete catalog.
User Control Features
Members will be able to reduce or increase the level of artificial media they see by opening the topic control setting in the application and picking AI-made media. Additional categories that are already be controlled under the tool cover current affairs, style, aesthetics, and choreography.
Platform Guidelines
Its policies mandate content makers to label “realistic” AI-made content, and it prohibits dangerous fake videos of celebrities or emergencies. Any authentic-looking artificial content that is without a tag can be removed under its user guidelines.
In addition, the app will now attach an artificially created label to content made using its own AI tools, or flagged by an cross-platform project for spotting content made by AI. This measure is aimed to stop users from seeking to evade the tagging system.
Educational Initiatives
The platform is additionally introducing a two million dollar AI literacy fund for experts and institutions to develop educational content about using AI responsibly. This program will benefit non-profit groups focused on training coding and technology.
Moderation Strategy
TikTok has justified its safety measures, following discussion over proposals to cut jobs for numerous safety staff in the UK. The company is planning to reduce 439 jobs in its trust and safety team in the UK capital, with trade unions and internet security professionals expressing worry that staff are being displaced by AI moderation.
A trust and safety lead explained that human moderation would continue to be important, but artificial intelligence can protect employees by removing the most graphic content prior to it has to be seen by people. TikTok stated a significant reduction in disturbing and violent content seen by content reviewers over the past year due to intervention by its automated systems.
“We think that it’s essential to balance humans and technology to ensure user safety,” the official commented. “We’ll have staff as integral to the approach, but we further consider it’s extremely critical to limit contact with harmful content as swiftly, which is why a significant AI assistance is making a difference operate efficiently.”
